Danish Blue South Melbourne – Where Pleasure Meets Class

Just around the corner from the South Melbourne Market, Danish Blue South Melbourne is a discreet yet full-throttle destination for all things pleasure. We’ve been in the game since 1978, helping people explore their desires with confidence, humour, and zero judgement.

Whether you’re looking for your first vibrator, restocking your favourite essentials, or shopping for a partner, we’ve got what you need.

Inside the Store You’ll Find:

- Sex toys for every body, mood & fantasy
- Designer lingerie, roleplay outfits & fetishwear
- Lube, massage oils, toy cleaners & aftercare
- Bondage & sensory play gear
- Knowledgeable staff who make it easy to ask anything