47 Years Of Sexy History
1978
Opened as a Adult Bookshop
Danish Blue opened its doors as an adult bookshop, bringing a touch of risqué reading to curious locals.
1982
Start selling VHS movies
We stepped into the world of moving pictures by introducing adult VHS films. Our shelves started heating up in more ways than one.
1987
Start selling Adult Toys
Pleasure got an upgrade. We introduced adult toys and turned Danish Blue into more than a bookstore it became a playground for grown-ups.
2001
Start selling DVD movies
Out with the tape, in with the disc. We jumped on the DVD wave, making your solo (or not-so-solo) sessions even smoother.
2020
Open our second store in South Melbourne
In December, we opened our second store in South Melbourne because one location simply wasn’t enough to satisfy.
2021
Go online with 2500 products
In October, Danish Blue went online with over 2,500 products. Your bedroom essentials, now just a click away. Discreet, of course.
2024
Third store in Richmond Opens
In June, we brought the magic to Richmond with our third store. More toys, more choice, more Danish Blue.
Curiosity Meets Confidence
Since 1978, Danish Blue Adult Centres have been helping Australians explore pleasure with confidence, comfort, and a touch of cheeky fun. As one of the country’s longest-standing adult retail stores, we've spent over four decades building a reputation for quality, trust, and a genuine passion for enhancing intimate lives.
What started as a bold idea in the late '70s has grown into a trusted name in adult retail one that generations have come to rely on. Whether you're taking your first step into the world of adult toys or you're a seasoned explorer of desire, our mission remains the same: to empower you to feel good, shop freely, and embrace your sexuality without judgment.
We believe the experience should be just as enjoyable as the product itself. That’s why every Danish Blue store is bright, fresh, and welcoming a safe space where curiosity is encouraged and judgment is left at the door. Our team is not only friendly and approachable, but also highly trained to offer personalised advice and recommendations, no matter what you're looking for.
From the latest vibrators, couples toys, and intimate lingerie to massage oils, lubes, creams, sprays, and even a little something to explore your kinkier side we've got you covered.
With stores in St Kilda, South Melbourne, and our newest location in Richmond (opened June 2024), we’re proud to be part of your neighbourhood. We here at Danish Blue are operational 365 days a year, with varying store hours that can be found here.
Prefer to keep things discreet? You can shop online anytime and have your order delivered in plain packaging, straight to your door.
Whether you’ve run out of your favourite lube, want to surprise your partner, or you’re simply curious about trying something new Danish Blue is your go-to for better, bolder, and more fulfilling sexual experiences.
Our extensive range suits every preference and every budget, and we take pride in helping every customer feel seen, supported, and excited to explore what’s possible.
Come visit us in-store or online and see why so many people keep coming back to Danish Blue.
We can’t wait to welcome you.
See you soon. xxx
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