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For 50 years, our goal has been to lighten your load to provide smart solutions for effortless, on-the-go cleaning, so that you can enjoy more moments that matter.

After first hitting the supermarket shelves in 1968, the Superwipe remains a tried and tested favourite for generations of Aussies.

For decades to come and as your home story changes, we’ll continue to help take the chore out of cleaning so you have the time and space to create meaningful memories.